Social Media Marketing (SMM)
We run HIPAA-compliant social media programs — content, community management, and video — that build provider authority and brand awareness without compliance risk.
What you get with this service
HIPAA-Compliant Community Management
Response protocols and moderation designed to protect patient privacy in every interaction.
Medical Video Content Production
Short-form and long-form video content that explains procedures and builds provider trust.
Organic Content Strategy
A content calendar built around the topics your actual patients and referral sources search for.
Provider Authority Building
Personal-brand content strategy for physicians and clinical leaders.
How we deliver Social Media Marketing (SMM)
Audience & platform strategy
We identify which platforms your patients and referral network actually use.
Content production
Video, graphic, and written content produced on a consistent monthly cadence.
Community management
Comments, messages, and reviews are monitored and responded to within compliance guardrails.
Reporting & growth
Monthly reporting on reach, engagement, and follower-to-patient conversion signals.
Social Media Marketing (SMM) — frequently asked questions
We use signed releases for any patient-facing content, avoid identifiable clinical details, and train all community managers on privacy protocols.
We handle end-to-end production — scripting, filming or editing support, and publishing — not just scheduling.
It depends on specialty and audience; we typically prioritize Instagram, Facebook, and TikTok for patient-facing practices and LinkedIn for B2B/referral-driven specialties.
Ready to get started with Social Media Marketing (SMM)?
Book a free consultation and we'll map out exactly how this service would work for your organization.