Healthcare SEO Isn't General SEO — Here's What's Different

Google's quality guidelines put medical content in the YMYL — Your Money or Your Life — category, subject to stricter scrutiny than most industries. That means author expertise, medical review, and citation quality carry more ranking weight than they do for a typical local business site.

It also means technical shortcuts that work in other industries — thin location pages, AI-generated content without clinical review, aggressive local-pack spam tactics — carry higher risk of both ranking suppression and reputational damage.

Our approach pairs standard technical and local SEO fundamentals with a clinical content review process, so practices build durable rankings instead of ones that evaporate at the next algorithm update.